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Decrease Whatsapp Limit

Managing WhatsApp Messaging Limits: Decreasing and Maintaining Quality​

Decreasing Your Limit​

  • Quality Rating Checks: Each time a new conversation with a unique customer is initiated, the phone number's quality rating is checked.
  • Effect of Low Rating: If the rating has been flagged as low for the last 7 days, the messaging limit will be decreased by one level.

Quality Rating​

  • Basis of Rating: The quality rating is based on how messages are received over the past seven days, with a focus on recent interactions.
  • Factors Influencing Rating: Includes user feedback like blocks, reports, and reasons for blocking a business.

Monitoring Status and Rating​

  • Location for Status: Business phone number's status, quality rating, and messaging limits can be viewed in WhatsApp Manager under the Phone numbers tab.

Maintaining High Quality​

  1. Adherence to Policies: Follow the WhatsApp Business Policy and Commerce Policy.
  2. User Consent: Only message users who have opted in to receive messages from your business.
  3. Personalization and Relevance: Ensure messages are personalized and useful. Avoid generic open-ended messages.
  4. Messaging Frequency: Be cautious with the number of messages sent per day. Optimize informational messages for content and length.

For more information, see About WhatsApp Business Account Message Quality Rating.